Press room
SeedBlink's Journey with Mirro
Empowering Performance and Fostering Community
SeedBlink's company culture is characterized by a vibrant and dynamic ethos. The team, which describes itself as "young, annoyingly ambitious, and restless," is driven by performance and results.
At the heart of SeedBlink's culture is the mantra "Make it happen", a core value that underscores the company's determination to achieve its goals. As an organization committed to driving employee and business performance, SeedBlink found a supportive partner in Mirro.
Read along to find out their story!
The business challenge
SeedBlink is a company with a high-reaching vision and a performance-driven culture, so they naturally saw the advantages of adopting a performance management software like Mirro. The team also values transparent and continuous feedback and understands the importance of recognition.
As such, the company was looking for an all-in-one HR solution to help them grow their performance efforts while simplifying HR processes and improving team collaboration. They found it all in Mirro. The user experience has been exceptionally smooth, and the engagement features have resonated well with the team. Mirro's flexibility has also been crucial for seamlessly integrating it into SeedBlink's processes.
The solution: Mirro
One of the main reasons SeedBlink chose Mirro was the Performance module. Mirro's "social" aspects and engagement features also heavily influenced the decision.
What truly set Mirro apart from other platforms during the demos was its friendly, smooth, and simple user experience.
This ease of use is essential for SeedBlink, aligning perfectly with their "Make it happen" values and "Love the journey". Mirro's interface helps team members see and interact with their progress, making the process transparent and engaging.
SeedBlink's HR team took a strategic and engaging approach to ensure a successful implementation of Mirro. They used internal newsletters to generate curiosity and build momentum, giving team members teasers and sneak peeks of the platform. This early engagement helped create anticipation for the launch.
Once Mirro was launched, the HR team moved internal announcements to the platform. This shift encouraged more interaction, as people didn't want to miss out on important company updates. The transition of the internal kudos channel to Mirro was also particularly successful. It became self-sustaining as people started recognizing their colleagues and keeping track of their accomplishments.
"One of the standout features of Mirro is the calendar that shows the schedules of all team members. It's incredibly convenient and easy to sync, which helps coordinate our efforts effectively. From a manager's perspective, Mirro is very easy to use. The review process within the app is smooth and easy to follow, simplifying our performance review procedures and making it straightforward for managers and employees to complete their reviews efficiently.
Another great feature is the ability to give kudos. This allows us to recognize and celebrate achievements across the company, ensuring that everyone is aware of their colleagues' great work. Overall, Mirro has significantly improved our HR processes and team collaboration. I highly recommend it to any organization looking for a reliable and user-friendly HR solution."
Ana Calotă, Operations Manager
To further encourage Mirro usage, the HR team and managers encouraged their people to perform specific actions on the platform. This method significantly increased interaction and familiarity with Mirro. As people began to understand the platform and its benefits, using Mirro became a natural part of their daily routines.
"Mirro joined our journey like an understanding friend, ready to accompany us in building and encouraging a performance and feedback culture naturally. The flexibility of the Mirro team and the readiness to go the extra mile for us is unparalleled. One of our values is #makeithappen, and they would definitely score high on this if they were part of our team. They are, in a way!"
Alina Răcariu, HR Manager
"Mirro gave me the visibility I needed regarding the team, anytime, from anywhere. The feature I use the most is the dashboard, it connects me with the information I need at a glance."
Carmen Sebe, CEO
The business outcome
The implementation of Mirro has profoundly impacted SeedBlink's operations and organizational culture. One of the most notable outcomes has been the high level of engagement with the platform, mainly due to the presence and flexibility of the Mirro team, who were always ready to meet SeedBlink's specific needs.
Better decision-making through dashboards
One of Mirro’s standout features is the Salary Insights, which have significantly impacted SeedBlink’s budgeting exercises. With Mirro’s insights, the HR team can optimize compensation budgets and ensure efficient resource use.
Mirro's Culture Insights, derived from team members’ interactions, have provided SeedBlink with valuable data on areas needing improvement and where to redirect efforts, such as identifying the employees who have yet to embrace feedback and those who have already done so.
Align team with company’s vision through OKRs
The ease of managing OKRs through Mirro has brought the team alignment and clarity, helping each individual understand their contributions to the overall objectives and providing a clear sense of progress.
Improve team & business performance
In terms of performance management, Mirro has been a trusted partner, empowering SeedBlink to have a strong, well-put, and objective process where feedback and recognition play a crucial role. Mirro's proposed performance review model closely aligned with SeedBlink’s existing one, facilitating an easy transition. The HR team especially appreciates Mirro’s highly customizable nature, as they can choose the cadence of performance check-ins.
73% completion rate for feedback request
The performance review process has seen remarkable engagement, with a 73% completion rate for feedback requests in just two weeks. This is an important achievement, given that each team member received at least three feedbacks. This high level of participation underscores our platform's role in building a robust feedback culture.
Build a culture of continuous feedback
The ability to implement 360-degree feedback has been a game-changer, helping SeedBlink transform the performance management process into an objective one by gathering diverse perspectives.
Mirro made managing the process straightforward, providing visibility on progress and enabling timely nudges for feedback requests to ensure the completion of check-ins. The personalized feedback forms allow SeedBlink to collect structured feedback on key dimensions like values and impact, contributing to a culture of recognition.
Nurture workplace culture
Our HR solution helped SeedBlink strengthen its culture by:
- Improving collaboration;
- Making recognition a habit;
- Promoting shared values;
- Improving the employee experience.
For example, Mirro is critical in onboarding new employees and helping them adjust to the organizational structure, different teams, and interactions. The platform's social component has unified the team, facilitating easier interaction and collective celebration.
In a nutshell, this is what SeedBlink achieved with the help of Mirro
- Foster a strong sense of community by encouraging interactions and promoting recognition and visibility;
- Improve the employee experience by bringing alignment and clarity over objectives and individual contributions;
- Create a performance-driven culture with the help of a well-put-together system that brings together continuous feedback and recognition;
- Have a 73% completion rate for feedback requests.
What’s next for SeedBlink
The company is committed to continuing this journey, aiming to enhance its HR processes further and drive performance with Mirro by its side. Together, we will keep making it happen, ensuring that every step of the journey is meaningful and impactful.
About SeedBlink
SeedBlink is an all-in-one equity and investment platform that provides the infrastructure, financial services, and network coverage for European tech companies to access, manage, and trade equity at every growth stage. It is modern, data-driven, and Europe-savvy.
About Mirro
Mirro.io enables high-growth SMEs to build transparent and thriving workplace cultures that foster employee well-being and improve talent retention. Our performance management platform helps organizations overcome hybrid workplace disengagement by encouraging a sense of purpose and stimulating social sharing and community belonging around the globe. Teams and individuals that use Mirro are happier, highly engaged, and more productive.
As a user-friendly and highly social platform, Mirro drives more than 5k monthly interactions between team members through recognition, OKRs, continuous feedback, and meaningful performance conversations.
Innovative companies like eMAG, Tazz, Hochland, E Co., and noissue. use Mirro to empower their teams and nurture healthy, solid work relationships.
PublishedJune 27, 2024
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Tudor Goicea
Co-founder of Aqurate
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As a startup founder, I am happy to witness SeedBlink’s dedication to expanding their support for early-stage companies beyond funding, towards a healthy equity management via Nimity. A solution to help better navigate relations with stakeholders, employees and future investors is needed in Europe. Less admin work and bringing transparency to the cap table are immediate benefits I was able to test.
Delia Iliasa
Managing Partner
SanoPass
SeedBlink is a transparent solution that connects entrepreneurs with great business plans, with investors, at different stages in their development. It is a great tool for us, a democratization of access to funding, I would say.
Ioan Iacob
Founder
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We really loved the SeedBlink journey. We reached our fundraising goal within hours of launching. About 100 investors joined our vision and invested almost $2 million in FLOWX.AI through the Private Deal Room. At the same time, working with SeedBlink to prepare for the funding round was an excellent exercise for our entire team, and we received and felt the support from the SeedBlink team members who took on an advisory role.
Dan Vidrașcu
CEO
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SeedBlink made the (investment) process run smoothly. We appreciate all the support SeedBlink's professional team has provided.
Tinu Bosinceanu
Founder and CEO
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It's important to look for and choose a platform that you resonate with, that shares your mission with, a platform & its people with which you feel you can have good working relationships. we got an excellent relationship going forward; we talked a lot and we were in touch on a lot of matters and I think this was important. Having people who believe in your idea is of great help.
Kimmo Rytkönen
Founder and CEO
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Running the financing round was like any other fundraising; we had to be active in our community as well as in SeedBlink's investor community. After the launch, everything happened very quickly, and SeedBlink organized several pitch events for investors, which we found very useful for the round momentum.
Svilen Rangelov
Founder and CEO
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We immediately clicked with the SeedBlink team as their fundraising expertise was immediately obvious and their no-nonsense approach really appealed to us. After all, fundraising is only a means to an end, and we liked how the SeedBlink team was really focusing on supporting us and on getting things done.
Mihai Darzan
Founder
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Our main expectation has been to raise the amount we were aiming for, and both rounds launched on Seedblink exceeded our targets, so we’re very happy with that! Even though the launched funding campaigns have been purely crowdfunding rounds, we are thrilled to actually receive extra support from some of the investors, who have chosen to get involved and help us generate product awareness, whenever they can.
Catalin Mester
Founder
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I am recommending SeedBlink without hesitation, to every founder that raises capital, especially early-stage tech startups. SeedBlink is a crowd investment platform that will also provide their startup with visibility, for Angels and VCs.
Dragoș Iliescu
Founder and CEO
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In the early stages, we have been funded by several early (angel) investors, and one and a half year ago through an equity crowdfunding campaign on SeedBlink. Of course, this impacted our growth in many positive ways, partly due to the cash influx that, evidently, was sorely needed, but in a larger part due to the fact that our responsibility towards our shareholders has become more stringent and explicit, becoming embodied in our market approach.
Costin Tudor
Co-founder and CEO
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Given the accelerated growth we observed at the end of last year and the beginning of 2021, we want a new capitalization, quickly. This is a bridge round that we will use for one year, and the advantages that SeedBlink offers are the speed at which we were able to list for financing and the experience that we gain as a result of this public listing, similar to a listing on the stock exchange.
Diwaker Singh
Co-Founder & CEO
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As a platform that only serves technology ventures, SeedBlink can connect the start-up with more than just money. SeedBlink investors are primarily technocrats who understand the objectives of the fundraising company and are also able to post-funding contribute with business opportunities. The minimum investment threshold, and technology focus, differentiates SeedBlink from other fundraising platforms. A perfect fit for a technology start-up seeking intelligent funding.
Florin Stoian
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SeedBlink boosted our brand exposure and facilitated the financial support we were seeking. Having a campaign on the platform allowed us not only to meet a team of professionals - that guided and helped us prepare the necessary materials - but also opened doors for increasing our brand awareness and have discussions with VCs & angel investors we have never reached before. This campaign gave us the encouragement we needed to push the product further, while the record-breaking fundraising (only 2 hours from the launch of the campaign!) was a great confirmation that our product is needed in this market and that we should continue innovating.
Raluca Jianu
CEO & Co-founder
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SeedBlink has created a vital ecosystem for startups at the beginning of their journey by equipping entrepreneurs with expertise, encouraging honest and sometimes uncomfortable but necessary discussions about risks and vulnerabilities through a suite of tools, and facilitating connections with investors who share the founders' vision and can contribute to their success. I have greatly appreciated the constant support of Eric and the entire team at all stages of the campaign. Thank you so much!
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