Backers include Pipedrive & Bolt founders and SmartCap Green Fund, one of Estonia’s top VCs
Bucharest, March 30: CupLOOP, active in a market of $104.9Bn, aims to scale its reusable packaging circulation system, targeting a late seed €2M round. The Estonian startup has dedicated a €200,000 ticket on SeedBlink, an investment platform for European tech start-ups, open until the 16th of April. The CleanTech will use this investment to create the first city closed loop system this year as well as to fuel the growth towards Series A.
Founded by Marek Suchazevski, Lauri Luik and Christopher Juul in 2018, CupLOOP wants to make circulation of reusable cups, containers, and packages simpler and more effective. By planning to stem the worldwide flow of plastic waste, the startup is positioned for exponential growth following the European Union Parliament’s 2021 ban on single-use plastics where alternatives are available.
The Estonian company is digitizing reusable packaging with the help of Software as a Service and a reverse vending machine, with a patented returning process through RAIN RFID technology and unique deposit refund payment.
“The idea was to replace single-use with re-usable packaging. We see a future where there is no plastic waste, and our aim is to make our solution universal and make our machines part of a smart city infrastructure. What is interesting is that we have only reached out to our very first client in Estonia when we started, all other clients have reached out to us by themselves, which confirms that we are doing the right thing.” says founder and CTO Lauri Luik.
The startup has been backed by SmartCap Green Fund, one of Estonia’s top VCs which mainly supports local early-stage green technology companies active in energy, agriculture, food and the environment and has also received angel investments from Bolt and Pipedrive founders Martin Villig, Martin Henk , Ragnar Sass and others. CupLOOP is raising on SeedBlink to welcome European individual investors.
SeedBlink makes it possible for individual investors to make direct investments into top-tier, thoroughly screened tech startups, which were previously exclusively open to institutional investors and venture capital funds, allowing individuals to enter with as little as €2,500.
The co-investment platform has developed collaborations with prominent venture capital firms like SpeedInvest, Occident Group, IST Cube, or Elevator Ventures.
SeedBlink has so far contributed to ESG funding, having among its portfolio companies' Austrian circular economy startup R-Create, as well as Dutch Productpine, that fully offsets the CO2 emissions of every single product they sell via their maketplace.
Recently, SeedBlink shifted towards a Trust operating model, based in Austria for its easy and friendly management of equity investment projects, focusing on follow-ons and secondaries.
CupLOOP is an Estonian startup that aims to make circulation of reusable cups, containers, and packages simpler and more effective.
SeedBlink is a tech specialized venture investment platform that enables business leaders to fund top-tier European tech startups and scale-ups alongside established institutional investors.
SeedBlink Crowd SA is registered in the Register of the Romanian Financial Supervisory Authority (ASF), under number PJR28FSFPR/400001 as of 03.11.2022 with an EU passport as per European Securities and Market Authority (ESMA) register of crowdfunding services providers. Contact at email: firstname.lastname@example.org.
PublishedMarch 31, 2023
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Co-founder of Aqurate
As a startup founder, I am happy to witness SeedBlink’s dedication to expanding their support for early-stage companies beyond funding, towards a healthy equity management via Nimity. A solution to help better navigate relations with stakeholders, employees and future investors is needed in Europe. Less admin work and bringing transparency to the cap table are immediate benefits I was able to test.
SeedBlink is a transparent solution that connects entrepreneurs with great business plans, with investors, at different stages in their development. It is a great tool for us, a democratization of access to funding, I would say.
We really loved the SeedBlink journey. We reached our fundraising goal within hours of launching. About 100 investors joined our vision and invested almost $2 million in FLOWX.AI through the Private Deal Room. At the same time, working with SeedBlink to prepare for the funding round was an excellent exercise for our entire team, and we received and felt the support from the SeedBlink team members who took on an advisory role.
SeedBlink made the (investment) process run smoothly. We appreciate all the support SeedBlink's professional team has provided.
Founder and CEO
It's important to look for and choose a platform that you resonate with, that shares your mission with, a platform & its people with which you feel you can have good working relationships. we got an excellent relationship going forward; we talked a lot and we were in touch on a lot of matters and I think this was important. Having people who believe in your idea is of great help.
Founder and CEO
Running the financing round was like any other fundraising; we had to be active in our community as well as in SeedBlink's investor community. After the launch, everything happened very quickly, and SeedBlink organized several pitch events for investors, which we found very useful for the round momentum.
Founder and CEO
We immediately clicked with the SeedBlink team as their fundraising expertise was immediately obvious and their no-nonsense approach really appealed to us. After all, fundraising is only a means to an end, and we liked how the SeedBlink team was really focusing on supporting us and on getting things done.
Our main expectation has been to raise the amount we were aiming for, and both rounds launched on Seedblink exceeded our targets, so we’re very happy with that! Even though the launched funding campaigns have been purely crowdfunding rounds, we are thrilled to actually receive extra support from some of the investors, who have chosen to get involved and help us generate product awareness, whenever they can.
I am recommending SeedBlink without hesitation, to every founder that raises capital, especially early-stage tech startups. SeedBlink is a crowd investment platform that will also provide their startup with visibility, for Angels and VCs.
Founder and CEO
In the early stages, we have been funded by several early (angel) investors, and one and a half year ago through an equity crowdfunding campaign on SeedBlink. Of course, this impacted our growth in many positive ways, partly due to the cash influx that, evidently, was sorely needed, but in a larger part due to the fact that our responsibility towards our shareholders has become more stringent and explicit, becoming embodied in our market approach.
Co-founder and CEO
Given the accelerated growth we observed at the end of last year and the beginning of 2021, we want a new capitalization, quickly. This is a bridge round that we will use for one year, and the advantages that SeedBlink offers are the speed at which we were able to list for financing and the experience that we gain as a result of this public listing, similar to a listing on the stock exchange.
Co-Founder & CEO
As a platform that only serves technology ventures, SeedBlink can connect the start-up with more than just money. SeedBlink investors are primarily technocrats who understand the objectives of the fundraising company and are also able to post-funding contribute with business opportunities. The minimum investment threshold, and technology focus, differentiates SeedBlink from other fundraising platforms. A perfect fit for a technology start-up seeking intelligent funding.
Co-Founder & CEO
SeedBlink boosted our brand exposure and facilitated the financial support we were seeking. Having a campaign on the platform allowed us not only to meet a team of professionals - that guided and helped us prepare the necessary materials - but also opened doors for increasing our brand awareness and have discussions with VCs & angel investors we have never reached before. This campaign gave us the encouragement we needed to push the product further, while the record-breaking fundraising (only 2 hours from the launch of the campaign!) was a great confirmation that our product is needed in this market and that we should continue innovating.
CEO & Co-founder
SeedBlink has created a vital ecosystem for startups at the beginning of their journey by equipping entrepreneurs with expertise, encouraging honest and sometimes uncomfortable but necessary discussions about risks and vulnerabilities through a suite of tools, and facilitating connections with investors who share the founders' vision and can contribute to their success. I have greatly appreciated the constant support of Eric and the entire team at all stages of the campaign. Thank you so much!
SeedBlink S.A. is registered in the Register of the Romanian Financial Supervisory Authority (ASF), under number PJR28FSFPR/400001, as of 03.11.2022 with an EU passport as per European Securities and Market Authority (ESMA) register of crowdfunding services providers.