Fundraising and Equity Terms

The founders are "key people" for a company and the investment may be based on the team performance. Thus, applying this clause means that the Founders need to commit to stay and contribute to the Company for a certain period of time after the investment is realized, provided that the parties do not subsequently agree otherwise.

Machine Learning is an application of AI (Artificial Intelligence) that focuses on systems’ abilities to automatically learn and improve from experience without being explicitly programmed.

Marketing Technology focuses on applying technology and innovation to achieve marketing goals with new tools and solutions. The goal is to streamline the processes of marketing, data collection and analysis, as well as engage more effectively with a target consumer base.

Market or product adoption is comprised of the stages a potential customer goes through when understanding your product or service and potentially making use of it.

The mass market is the market where goods are sold (a term typically used in retail) in large quantities for a significant number of consumers. The products typically please many customers at reasonable prices but are not necessarily of the highest quality.

Micro Mobility Technology is a category of lightweight transportation, designed in general for individual use and self-service. Vehicles of this category typically weigh less than 500 kg and have a maximum speed of 45 km/h.

A milestone is a goal that someone sets for their business that includes details about dates, people responsible and ways of working to reach that specific milestone. This is a crucial element in all businesses.

The minimum target amount is specified in the agreement between the startups and the online investing platforms. It represents the minimum amount of money that needs to be raised in the financing round in order to realize the investment.

An MVP is a development stage representing the most basic version of a product, with a more limited set of features. It should be sufficiently developed to be introduced in the market and attract early adopters and consumers' attention.

The monthly recurring revenue is the revenue expected to be received at the end of every month. This indicator is often seen in businesses that offer subscription, membership or services that are billed on a monthly basis.