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B2B or B2C?

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B2B or B2C?
This issue is of great importance because all the marketing strategy should follow the route.

When analysing startups, there are couple of important issues one should consider. In order to start a thorough appraisal, you should know what kind of a business you are looking at. Is it selling to consumers, or is it selling to other companies? This issue is of great importance because all the marketing strategy should follow the route.

Suppose, for a moment, that you are a farmer with a large apple orchard. You may have to decide between two possible business models, and you are uncertain about which will benefit you most. You can take your produce to the local farmers’ market, where you will likely sell small batches of your apples to an ever-changing pool of customers, or you can partner with large outlets. While large outlets will buy large quantities of apples (thousands or tens of thousands) from you, the retail giant will require a consistent supply at a fixed cost, as well as delivery at specific times to specific locations.

In other words, you must choose between a B2B and B2C model. If you currently face some version of this question, you may be wondering what the differences are in selling B2B or B2C.

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Investing in start-ups involves risks, including loss of capital, illiquidity, dilution, lack of dividends. It is suitable only for investors capable of evaluating and bearing those risks. In any event, it should be done only as part of a diversified portfolio (meaning a portfolio in which investment in start-ups represents only a fraction of the total investments or assets). Before investing please read the risk warnings available at as well as the risks related provisions of the investment facilitation agreement that will be provided to you for the relevant round. SeedBlink is not responsible for any information provided by the start-ups, even if distributed through or by SeedBlink. SeedBlink does not endorse any start-up for investment nor does it advise you on the merits of your investment. Seedblink does not provide to you any other advisory services. The decision to invest is yours only. If you require help in evaluating a decision to invest, you should consult a professional adviser. The messages and documentation you receive from SeedBlink or the start-ups have been neither verified nor approved by the Romanian or the European authorities. Nothing in this message shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful.