SeedBlink Blog

82% of cybersecurity breaches result from human error, according to a study by Gartner. While companies invest in firewalls and intrusion detection, these technical safeguards are not enough, the human factor remains the weakest link.

As organizations increasingly rely on digital infrastructure, the need for real-world cybersecurity training has never been more urgent.

But how did we get here and why is cybersecurity awareness such an important issue right now?

Addressing a persistent vulnerability: the human risk

Despite ongoing investments in cybersecurity, breaches continue to occur. Attackers are exploiting human behavior, using phishing attacks and social engineering scams to bypass even the most advanced security networks.

A lot of companies implement cybersecurity training for their employees, which is a good initiative, but one that often falls short. Generic, infrequent sessions are quickly forgotten, leaving employees poorly equipped to recognize and respond to the latest threats. This is where Awakeness, a Romanian startup, steps in and offers a paradigm shift, aiming to transform human risk into cybersecurity resilience.

Awakeness: AI-powered personalized protection

Awakeness has developed an AI-powered SaaS platform designed to provide cybersecurity awareness training and simulations. The platform leverages the power of data science and machine learning to profile and predict high-risk users, modify behavior, and decrease costly security breaches by up to 70% with effective training.

Some of the platform's key features include:

• Real-time, industry-specific phishing simulations: employees are tested with realistic phishing scenarios tailored to their industry and role, providing immediate feedback and identifying areas for improvement.
• Personalized, AI-driven training modules: the platform analyzes user behavior and risk profiles to deliver customized training modules that address specific vulnerabilities and learning styles.
• Regulatory compliance with GDPR, NIS2, and HIPAA, ensuring that organizations meet the growing demands of data privacy regulations.
• Gamified learning for better engagement: interactive games and challenges make learning fun and engaging, improving knowledge retention.

The market for cybersecurity awareness training is projected to reach €9.16B by 2027, making it a substantial opportunity for companies. With the increasing frequency and sophistication of cyber threats, organizations are recognizing the need to invest in comprehensive training solutions.

Awakeness competes with established players like KnowBe4 and Keepnet Labs, but its AI-driven, highly personalized approach is what sets it apart. By leveraging data science and machine learning, Awakeness delivers a more effective and engaging training experience, leading to better results for its clients.

Investment opportunity

Awakeness is led by cybersecurity experts Dan Broasca (CEO) and Gabriel Avramescu (CPTO), backed by a group of experienced professionals from across the security and tech industries. Their deep understanding of the cybersecurity landscape and their commitment to innovation position Awakeness at the forefront of the cybersecurity awareness training market.

Having already 4200+ users and generating €1,500 in Monthly Recurring Revenue, Awakeness has an active round on SeedBlink, aiming to scale rapidly and meet the growing demand for robust, scalable cybersecurity awareness solutions.

As cyber threats become more sophisticated, Awakeness is ensuring that organizations evolve alongside them, transforming human risk into human resilience. For investors, Awakeness presents a strong opportunity to back a company that is addressing a critical need in a rapidly growing market.

Discover the opportunity.