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Annual Recurring Revenue (ARR)

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Annual Recurring Revenue (ARR)

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Annual recurring revenue (ARR) refers to all ongoing revenue for a product or business, projected over one year. It is determined by multiplying the difference between the Monthly Recurring Revenue and Monthly Recurring Revenue Churn (MRR - MRR Churn) by 12 (months). See the definitions of MRR and MRR Churn.

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