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AI-powered transparency for Europe’s booming vacation home market

Industry trends

AI-powered transparency for Europe’s booming vacation home market

An overview of the European vacation home market landscape

July 21, 2025

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min read

Europe’s €70 billion vacation home market is experiencing a massive growth, driven by lifestyle shifts, remote work, and increasing demand for cross-border investments. But while demand surges, the property buying process remains stuck in the past: complex, fragmented, and very slow.

Most deals in Europe still take 6-9 months to close, which is double or triple the timeline seen in the U.S., largely due to poor data, low buyer representation, and legacy real estate infrastructure.

What’s driving the need for change?

  • Growing demand: Popular destinations like Spain, Portugal, and Greece are seeing record-breaking growth. In Costa del Sol, transactions jumped 55% YoY in early 2025.
  • Attractive returns: Prime vacation homes can yield up to 7% in rental income, with rising property values and a €23B rental market projected by 2027.
  • Outdated systems: Duplicated, incomplete and expired listings, lack of buyer agents (under 5% of deals vs 60% in the US), and slow closings are common pain points for international buyers.

This is where Directimo steps in with an AI-powered, buyer-first platform designed to make international home buying faster, safer, and more transparent.

Directimo: A digital upgrade for global real estate investing

Founded to simplify the vacation home journey, Directimo brings together verified property data, AI guidance, and top-tier local agents, all under one roof.

What sets Directimo apart?

Verified listings - Directimo aggregates listings directly from local sources and eliminates duplicates. Buyers get access to full property documents, exact addresses, and transparent pricing history.

AI buyer assistance - an AI-powered assistant helps buyers from discovery to closing, prequalifies leads, and prioritizes agent time—cutting delays and improving satisfaction.

Local expert network - Directimo works with the top 5% of buyer agents in each region, offering bundled legal, tax, financing, property management and rental services with no hidden costs or pressure.

After validating its playbook in Spain’s Costa del Sol, Directimo has already processed over €13.6M in transactions and earned €699K in commissions in 2024, which is an 88% growth year-over-year.

The company reports strong unit economics, with a 10:1 LTV:CAC ratio and a growing network of agents fully integrated into its proprietary systems.

Next up: expanding to 25 major European vacation markets by 2029, targeting a 9% market share.

Additional growth drivers include:

  • Licensing its verified property data
  • Offering SaaS tools for agents
  • Launching premium subscription services for buyers
  • Generating marketing revenue through brand placements

Investment opportunity

Backed by a team of proptech veterans, machine learning engineers, and operators from companies like UiPath, Google, and Facebook, Directimo is setting a new benchmark in cross-border property investment and has an open round on SeedBlink.

The vacation home market in Europe is ripe for disruption, and Directimo is leading the charge with a platform that puts buyers first. 

Whether you're an investor, relocator, retireee, digital nomad, or lifestyle buyer, Directimo offers a transparent, AI-driven path to owning property across borders with fewer headaches and more confidence.

Explore the opportunity. 

Written by

Denisa Lacatus

Communication and Content Specialist

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