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Funding your startup: how to close a round and communicate with investors

You have caught the attention of the right investors and are close to finding the funding you need to grow your startup. But the last mile can prove to be quite arduous until you finally close a funding round and have to come back this time with all the lessons you learned.


In this new article for founders who want to fund their startup with the help of investment funds or private investors, which we are creating with the help of the European co-investment platform SeedBlink, we will discuss topics such as how to prepare for a meeting with investors, how to negotiate and close a deal, and how to continue communicating with the people and institutions that have invested in your startup.

First of all, how do you prepare for a meeting with potential investors and what documents do you bring to a preliminary funding meeting?

What do investors want

There are a few things that every investor - regardless of the amount of money they can offer you - expects.

For example, a concrete plan outlining how you are going to get the startup from point A to point B, a concise pitch deck - the supporting presentation that can help you convince them - and proof that your product has traction - your startup's progress and the momentum it's gaining as it grows.

Depending on the stage of the company's development, you can talk about active users or, as your company has grown, monthly or annual recurring revenue (MRR or ARR).

"During the presentation, it is important to be able to explain in a few words what your product does. A common mistake is to treat investors like customers and present your product as if you are trying to make a business. Investors are people who want to give you the fuel you need to turn the business plan into tangible results, and they expect transparency," representatives from the SeedBlink platform tell us.

Their advice for founders: know the important numbers for the startup and for the market in which it operates. Also, the estimates for the development should be as close to reality as possible and match the potential the startup has in the market segment it operates in.

What happens after the deal is signed

Once you have attracted the attention of investors and received a definite "yes" from them, negotiating and closing financing is a process that can depend on several factors on a case-by-case basis. For example, on the type of investing companies (angel investors, VCs).

Investment funds typically have a structure that they use in all deals and guide founders in closing an investment round, with all of these aspects captured in a term sheet that details the investment and subsequent structure.

"There are countless online resources that can help you with this process, and it is always advisable to hire an attorney to assist you with all legal aspects," recommends the SeedBlink team.

With investment platforms like SeedBlink, the entire process is streamlined and simplified as much as possible. "We have templates for each step to make the process as simple as possible, and we also take care of the legal part for the founders," the platform representatives told us.

Once you start talking to investors, your relationship with them is far from over.

With large sums of money at stake, every investor wants to follow up on what the founder has accomplished with the deck they came to the meetings with, and they want their investment to yield a return.

So as a founder who has received an investment, it is necessary to be as transparent as possible when communicating with investors, but without making communication with them a full-time job.

After all, you need time to do everything you set out to do to take your startup to the next level.

One of the best quotes I have received from an investor regarding the relationship with founders is, "The worst thing an investor can do is waste the founders' time and distract them from their goal - growing the company."

On the list of things to consider when maintaining relationships with investors after you have raised an investment are regular (monthly or quarterly) updates to investors. You need to prepare, in the most transparent way possible, information about the startup's development, milestones reached, problems encountered, and, very importantly, let investors know how they can help you move forward.

"As long as you clearly tell your investors where they can help, 9 times out of 10 they will tell you what they can and cannot do. As a founder, you determine how much help you accept from investors," added representatives of co-investment platform SeedBlink.

PublishedAugust 02, 2022

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Diwaker Singh

Co-Founder & CEO


As a platform that only serves technology ventures, SeedBlink can connect the start-up with more than just money. SeedBlink investors are primarily technocrats who understand the objectives of the fundraising company and are also able to post-funding contribute with business opportunities. The minimum investment threshold, and technology focus, differentiates SeedBlink from other fundraising platforms. A perfect fit for a technology start-up seeking intelligent funding.


Florin Stoian

Co-Founder & CEO


SeedBlink boosted our brand exposure and facilitated the financial support we were seeking. Having a campaign on the platform allowed us not only to meet a team of professionals - that guided and helped us prepare the necessary materials - but also opened doors for increasing our brand awareness and have discussions with VCs & angel investors we have never reached before. This campaign gave us the encouragement we needed to push the product further, while the record-breaking fundraising (only 2 hours from the launch of the campaign!) was a great confirmation that our product is needed in this market and that we should continue innovating.


Raluca Jianu

CEO & Co-founder

Epic Visits

SeedBlink has created a vital ecosystem for startups at the beginning of their journey by equipping entrepreneurs with expertise, encouraging honest and sometimes uncomfortable but necessary discussions about risks and vulnerabilities through a suite of tools, and facilitating connections with investors who share the founders' vision and can contribute to their success. I have greatly appreciated the constant support of Eric and the entire team at all stages of the campaign. Thank you so much!