easySales – raising smart money twice on SeedBlink

In March 2019, Ciprian Cazacu founded easySales, a fast-growing startup that offers a cloud-based, scalable platform that connects online merchants to eCommerce platforms and systems in minutes. The company raised a seed round of 350,000 euros in June 2021, followed by a round of 470,000 euros in May this year.

We sat down with Ciprian Cazacu to talk about what the experience was like and what we can expect from the startup in the future.

What does "success" mean for easySales?

Success for easySales means being the preferred eCommerce integration solution for all retailers worldwide and having a major impact on the global industry landscape. The future of eCommerce is global and multichannel and we support this by building the most effective infrastructure retailers need to grow and expand across borders.

How does the company develop, acquire and retain talent?

As you can see from the definition of success above, we have set a very ambitious goal that we can only achieve if we have people on our team who believe in our target and are willing to go the extra mile to win, just like the greatest athletes. We are looking for people with high potential and quick learners. High potential people love challenges and difficult problems, they are creative, resilient and set the bar high for themselves and others. Fast learners live by the motto "knowledge is power." They take their development into their own hands, researching relevant information everywhere by default and then connecting the dots. The challenge is not just finding these people, but keeping them engaged and turning their passion into results. And this is an area where I personally am constantly learning and evolving.

Why did you choose a mix of VCs and individual investors for your seed and bridge rounds?

Our company is very closely tied to the entrepreneurial community and individual investors were very quick to recognise the value we add to the eCommerce ecosystem. We wanted to give them the opportunity to participate in our business and SeedBlink offered us the perfect solution to do so.

What have been some of the highlights of your SeedBlink deals?

The SeedBlink rounds were more than just fundraising for us. We built a long-term partnership for our growth. Basically, SeedBlink brought us smart money in the form of professional expertise, networking and community. In many ways, raising funds through SeedBlink is similar to an IPO, and it was a great value-add for us to build a solid foundation at this early stage of our business.

Would you recommend SeedBlink to other founders?

Yes, I think every founder should seriously consider SeedBlink at the earliest stages of development. It helps the company grow in a healthy and responsible way. Also, the SeedBlink team manages the partnership very professionally and keeps innovating through the use of technology. The SeedBlink Circle platform for creating and moderating startup and investor communities is an example of innovative measures that support the growth of startups.

Which departments will benefit most from this round of scaling?

Technology and Marketing. We want to accelerate the development of the platform for international companies. We also want to expand our digital marketing capabilities to be ready for more developed markets.

Where do you see easySales and your team in 3-5 years? Are you thinking about an exit scenario?

In 3-5 years, easySales should be a well-known and validated eCommerce solution in the largest markets in the US, UK and Europe. As for the exit scenario, I am thinking of any option that could boost growth and enable us to fulfil our mission to have a major global impact on the eCommerce industry.

We appreciate your honesty and wisdom, Ciprian. Do you have any final thoughts for our readers?

It is obvious that the future belongs to communities. No business can survive in isolation. And business owners, whether startups or investors, should turn to contact exchanges like SeedBlink.

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