SeedBlink Blog

As online shopping quickly becomes the most important channel, retailers face increasing pressure to deliver highly personalized experiences, while also tackling persistent challenges like high return rates, waste, and customer dissatisfaction.

By 2030, the fashion e-commerce market is projected to exceed €1.3 trillion, according to Statista. But growth alone doesn’t guarantee success. True resilience in this new era will depend on innovation in customer experience, operational efficiency, and sustainability.

Despite all the advances made in digital commerce in the past few years, many solutions still fall short. Virtual fitting rooms, basic size recommenders, and AI-driven style suggestions have helped, but they often miss the mark when it comes to solving issues like overproduction or unsustainable shopping habits.

What has been done so far to address inefficiencies in fashion e-commerce

To address inefficiencies in fashion e-commerce, several technologies have emerged over the past years:

• Size recommenders like Fit Finder help customers choose the right size but often rely on incomplete data.
• 3D virtual try-on solutions that require a physical sample to convert it into a 3D model
• AI-generated style suggestions that consider user preferences but don’t necessarily reflect what truly suits them-unlike the guidance of a professional image consultant.

For retailers, these fragmented tools can only go so far. They require significant manual effort, don’t scale easily across large inventories, and fail to deliver the deep customer insights needed to optimize operations and lower environmental impact.

The result? Persistently high return rates that are costing retailers billions, frustrated shoppers abandoning brands after poor experiences, and high pressure from consumers and regulators for more sustainable practices.

Today, fashion brands need much more than patches and point solutions. They need integrated, scalable, and sustainability-driven innovations that elevate every step of the customer journey, from discovery to decision-making. And this is where Irisphera, a Romanian startup, steps in.

Irisphera: introducing a new era for fashion shopping

Irisphera has developed a game-changing AI-powered SaaS platform that blends the capabilities of a virtual personal shopper with scalable 3D try-on technology. Their goal: to help fashion retailers boost loyalty, cut returns, and operate more sustainably.

Irisphera’s platform stands out with four core features:

• AI Personal Stylist: delivers personalized clothing recommendations based on each shopper’s body shape, color palette, and style preferences.
• 3D Virtual Try-On: offers real-time, highly accurate clothing visualizations aligned with the retailer’s sizing charts.
• Automated Digitization: instantly transforms 2D product images into scalable 3D models — no physical samples needed.
• Actionable Data Insights: equips retailers with powerful analytics to better understand their customers, forecast demand, and optimize inventory management.

By reducing return rates by up to 30% and helping shoppers make more informed, conscious purchases, Irisphera addresses the root causes of dissatisfaction and waste, areas where other technologies have only scratched the surface.

Why Irisphera stands out

Unlike most solutions that focus on a single piece of the puzzle, Irisphera offers an integrated approach:

• It blends style, sizing, and fit into one seamless shopping experience.
• It scales across thousands of SKUs without the costly and time-consuming manual 3D modeling processes.
• It goes beyond personalization by embedding sustainability and customer satisfaction into the heart of its platform.

Moreover, Irisphera’s seamless integration with popular platforms like Shopify and WooCommerce makes it accessible for fashion retailers of all sizes, from fast-growing brands to established global players.

Investment opportunity

With the fashion e-commerce market set to exceed €1.3 trillion and fashion tech projected to hit $434 billion by 2033, the time for innovation is now. Retailers are actively seeking new digital solutions, with 85% expressing the need for more advanced tools to remain competitive and sustainable.

Founded by Antonia Dumitriu (CEO), a fashion expert educated at Istituto Marangoni Milan, and Sergiu-Radu Adam (CTO), a specialist in AI and scalable tech, Irisphera is backed by a strategic team of investors and advisors with strong track records in e-commerce and technology, including Mircea Capatina and Raluca Radu.

With early adoption in Romania, Italy, and the Netherlands, Irisphera has an active round on SeedBlink, and is now ready to scale across Europe and beyond.

Irisphera is leading the charge towards smarter, more sustainable fashion e-commerce and interested investors now have the opportunity to be part of their journey.

Explore the round and join Irisphera’s mission to reinvent fashion shopping.