SeedBlink Blog

While experts once predicted that by the end of 2030, 90% of online content would be generated by AI, more recent estimates bring that milestone forward to 2025. This transformation comes with unprecedented speed and possibilities for businesses looking to scale their content production, but it also comes with challenges. Maintaining brand voice, ensuring content accuracy, and integrating AI seamlessly into enterprise workflows are just a few.

Despite the rapid advancement of AI-powered content tools, many existing solutions struggle with key issues such as AI hallucinations, lack of brand consistency, and inefficient content correlation. Companies seeking to leverage AI for content creation need more than just automation; they require governance, customization, and quality control.

The current landscape: progress and pain points

Many AI-driven content platforms have emerged, promising to simplify and accelerate content production. Tools like ChatGPT, Jasper, and Copy.ai have gained traction among individual creators and small and medium-sized businesses (SMBs), making content generation easier and more accessible than ever.

For large enterprises, however, these solutions often fail to meet expectations in some key areas:

• Workflow integration: while these tools can generate text, they often fail to integrate seamlessly into complex enterprise content workflows.
• Brand authenticity: many AI tools lack the nuanced tone and consistency required for enterprise-level communication.
• Accuracy: "Hallucinations" – when AI generates misleading or incorrect information – are a real risk for businesses that rely on accurate and reliable content.

Companies need a solution that not only generates content but also ensures it aligns with their brand identity, tone of voice, regulatory requirements, and operational needs. This is where Contents, a startup from Italy, comes into play.

How Contents is addressing enterprise needs

Contents is tackling these industry challenges head-on with its modular AI-powered content platform. Unlike traditional generative AI tools, Contents is designed for both SMBs and enterprises, offering:

• Seamless enterprise integration: compatibility with existing CRMs, CMSs, and internal tools for efficient orchestration.
• Brand voice consistency: AI-generated content that reflects a company’s tone, style, and messaging.
• SEO and workflow optimization: enhanced discoverability and streamlined production processes.
• Accuracy and hallucination mitigation: integration with enterprise data sources helps ensure outputs are correct and reliable.
• Multimodal content generation: support for text, image, and audio content, all within a unified platform.

With a B2B-first approach, Contents has achieved substantial traction, reaching more than $9M in ARR in 2024, with an average contract value of $65,000 and a churn rate of 3%, metrics that reflect strong product-market fit and customer retention.

Contents’ AI models are trained to respect brand-specific tone, style preferences, and compliance requirements, offering businesses a hybrid approach: automated content creation, with human-in-the-loop oversight for governance and approval.

Investment opportunity

The generative AI market is expected to reach $356 billion by 2030, creating significant growth opportunities for companies that go beyond content automation. Unlike generic AI tools, Contents provides enterprise-grade solutions, ensuring compliance, personalization, and efficiency.

Backed by top investors, including Thomson Reuters Ventures, Alkemia Capital, and SparkLabs, Contents is currently raising a round on SeedBlink. The funding will support further development of its AI-driven platform and accelerate B2B adoption.

Led by serial entrepreneur Massimiliano Squillace (CEO), alongside Riccardo Gatti (CTO) and Stefano Ceccarelli (GM), the startup is supported by a team of experienced professionals with a strong track record in tech innovation and scale-up execution.

As generative AI continues to shape the content industry, businesses need solutions that go beyond automation. They need governance, accuracy, and integration. Contents is at the forefront of this change, empowering companies to harness AI without compromising quality or control.

Explore the opportunity.