SeedBlink Blog

5 billion – that’s how many football fans there are in the world, according to FIFA. With such an impressive number of fans, this sport is – beyond merely a game - a cultural phenomenon that unites communities and drives economies.

This dynamic has sparked a growing movement towards fan ownership, where supporters are not just spectators, but stakeholders with a real say in their clubs' future.

Fan ownership: from vision to reality

Fan ownership is not just a concept or a dream anymore. In fact, clubs like FC Barcelona and Real Madrid have long been owned by their members, known as “socios”. However, this model faces challenges, particularly in terms of financial sustainability and scalability.

Recent advancements in technology are offering new avenues for fan ownership by making it easier for fans to buy, trade, and manage shares securely and transparently.

In this evolving landscape, innovative platforms are emerging to bridge the gap between fans and the sport they love. One such disruptor is Nordensa, a pioneering fan-ownership sports platform that is changing the game by empowering fans to support young athletes and potentially invest in football clubs and academies.

Nordensa: the first fan ownership platform

Nordensa introduced a new way to invest in football and offer real fans a seat at the table. Their model is based on fans raising money to scout and support young athletes, and Nordensa transferring them to professional teams, where they begin their careers.

Fans get rewarded financially, by keeping up to 8% of the athlete’s income for 5 years.

This business model combines crowdfunding, fintech, and sports scouting, powered by advanced data analytics to identify young talent worldwide. The platform has already partnered with top-tier clubs like Burnley FC, Standard Liege, and Real Zaragoza, giving players a real shot at success.

The potential market for Nordensa is massive, bounding the world's 5 billion football fans. While there are other fan-engagement apps, Nordensa stands out as the only fan-ownership platform in the football world.

This differentiator sets it apart from fantasy leagues and other engagement tools, offering fans a genuine sense of ownership and impact.

Nordensa’s traction:

In its first 12 months, Nordensa has achieved significant traction:

• Partnerships with 20 clubs to scout young players
• 6 players transferred to European teams
• 3 players participating in Europa League games
• 14 athletes funded
• 5% user-to-backer conversion rate
• €15 average monthly spend per backer
• Coverage in 32 countries and growing

Nordensa gained global media coverage, with features in prominent publications like the Daily Mail, Marca, The Herald, and Sports Business Journal.

Nordensa’s long-term vision is to expand beyond football and into other sports, creating the first multi-sport, fan-backed investment marketplace. The platform also plans to introduce new features that allow fans to interact directly with athletes and track their progress, participate in scouting decisions, and join challenges and earn rewards.

Investment opportunity

Nordensa is led by Adrian Docea, Founder, ex-Strategy Director for BBDO Europe, and an experimented team of specialists: Luis Meireles, Chief Scouting Officer, Voicu Bradu, CTO, Tiago Neves, Head of AI, Wouter Lambrecht, Chief Legal Officer, Teddy Sandu, Creative Director with more than 20 years of experience.

With the first football player funded and transferred by fans from 20 countries, raising €18.000 in just 9 days, Nordensa has an active round on SeedBlink, aiming to raise €2.2M in an equity round to scale its fan-ownership platform.

Having partnerships with over 20 clubs, 14 athletes funded, and 6 players already transferred to Europe, Nordensa is offering investors the chance to join the movement and be part of the next big change in sports.

Explore the opportunity