startups And Financing
Stephanie Crespin, CEO and Founder of Reflaunt, is an entrepreneur with a passion for luxury fashion. With a background in business engineering and experience at Procter & Gamble, after selling her 1st company, Styletribute in the resale space, she launched Reflaunt in 2018.
Based in Singapore, Reflaunt offers an online resell e-commerce platform, facilitating the resale of pre-loved apparel directly through retailers' websites. Stephanie's vision is to drive a circular future in fashion, empowering consumers to resell or repurpose their items while boosting brand loyalty.
During the scaling of my first company, StyleTribute - a second-hand luxury marketplace in SEA - three significant challenges emerged. These included:
It was apparent that it didn't make sense that the same customer was buying and reselling the same item yet though 2 disconnected experiences.
The realization struck when I grasped that connecting the first and second-hand markets, could address and solve my challenges:
The "aha" moment revealed that bringing all key industry stakeholders of the space together—brands, customers, and marketplaces—could unleash the full magnitude of resale and accelerate fashion's shift toward circularity.
Integrated and branded resale is more than just about giving a 2nd life to products, it’s also about reframing the value around fashion pieces. With fast fashion, we have bought into the idea that fashion is disposable. However, the growth of the resale market has demonstrated that items crafted with quality maintain their value over time and can be resold at a decent price after several wears. The resale market thus benefits brands that invest in the durability of their products and that achieve desirability beyond the 1st hand market. This, in turn, impacts the way people shop and make their first-hand shopping choices.
Finally, this new way of consuming also improves the level of care people put into their items as they may consider selling them in the future.
Reflaunt contributes to the circular economy by diverting products from landfills and extending the life cycle of items in wardrobes.
Most importantly, Reflaunt is also transforming the shopping journey, allowing customers to easily put back on sale and extend their item's life cycle.
As for second-hand shoppers, Reflaunt is accelerating the growth of the 2nd hand market assortment and elevating it to another standard with more trust and higher quality content and description of the product.
Here are a few KPIs around our impact:
In this new era, I don’t believe you can successfully build a business that is not both financially viable and sustainable. It needs to combine both. That’s what I love about our model, it’s a powerful loyalty, re-engagement, and acquisition tool while it transforms our linear model into a circular one and diverts products from landfills.
Unit economics in resale have historically had a bad reputation; dual cost of acquisition (a cost to acquire supply and a cost to acquire buyers), high operational cost to process each single item, and then finally costs around inefficient sellthrough. With our model and technology, we have eliminated marketing costs as we capture the brand’s database of customers sitting on the desirable inventory. We have scaled the operational piece by partnering with operational experts including DHL, powered by our software.
We grow loyalty, and AOV for brands and help them acquire new customers, this in turn allows us to generate a new revenue stream for ourselves, in turn increasing margins.
Exit scenarios encompass both M&A or IPO, with potential interest from operational providers like DHL, marketplaces such as eBay or Amazon, luxury retailers like Netaporter or Kering, and e-commerce or payment platforms like Shoplift or Klarna.
Reflaunt aims to become an underpinning infrastructure connecting brands, marketplaces, and operators in the fashion technology sector. The technology powers the entire value chain, from pickup to distribution, maximizing efficiency, and reducing unit costs by 75% in the past year.
Natalie Massenet and Yvon Chouinard.
The addressable market opportunity represents 3 trillion and brands/retailers are faced with increasing pressure from legislation and customers
The Founder and executive team behind the company have more than 10 years in resale and luxury tech space, with relevant experience building and selling businesses in the secondary market
We have demonstrated excellence in execution and appetite of the biggest brands as we signed and are powering resale for leading companies in the space (Saks off, Netaporter, COS, Balenciaga, Level shoes among others)
We have demonstrated and scaled outstanding value generation for customers, increasing 3.5x the lifetime value of their clients.
We have cracked the model to scale resale, acquiring supply with the biggest brands/retailers (Balenciaga 2B, Netaporter 1.4B, COS x), scaled sell-through and sales through our network of more than 30 Marketplaces (more than 500M shoppers) and are now driving operational efficiency with global partners like DHL.
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