Press room
SeedBlink Presents Nimity – The Universal Tool for Equity Management
Nimity is a one-stop shop for tracking all equity-related operations and communication between entrepreneurs and investors.
- SeedBlink presents Nimity – its proprietary SaaS for equity management.
- It covers the needs of both entrepreneurs and investors.
- Nimity is a one-stop shop for tracking all equity-related operations and communication between entrepreneurs and investors.
- It is also available for companies from outside SeedBlink’s network.
SeedBlink, the famous Romanian crowd investment platform, continues to expand on all levels. Following the announcement of geographic expansions (to Italy and DACH), the platform also expands in terms of its product. To facilitate equity management for both startups and stakeholders, SeedBlink presents Nimity – its one-stop shop for handling cap table tracking, investor governance and communication, fundraising, and other crucial aspects.
Empowering Equity
SeedBlink was established in 2020 with the goal to empower retail investors, and ITKeyMedia has been following the platform’s milestones closely. After cementing its position in Romania, SeedBlink made its first step toward becoming a Europe-wide player by opening subsidiary offices in Bulgaria and Greece, which became the company’s first major step toward becoming a pan-European player. The next major steps were the acquisition of the Dutch co-investment platform Symbid to enter the Benelux markets, the ECSPR certification to provide the legal framework for EU-wide crowd investment, a strategic partnership with the Italian co-investment platform Doorway, and a series of partnerships with investors in the DACH region to gain a foothold in this region.
According to SeedBlink’s numbers, the platform has as of now helped over 70,000 private investors invest EUR 60M+ in European tech startups. Platform users can invest as little as EUR 2.5K per ticket (or even EUR 1K with club subscription), but the exact minimal investment ticket is established individually by startups for their campaigns. SeedBlink’s secondary market provides additional liquidity to the shares and has no minimum ticket size.
‘Our mission is to grow equity ownership in Europe by simplifying access, management, and trading of early-stage companies’ equity. We are building an efficient infrastructure, all things equity for individual stakeholders and institutions to collaborate and inspire companies that drive progress,’ SeedBlink’s CEO Carmen Sebe states.
Challenges and Benefits
The platform’s vast experience in helping European startups to raise funds and manage their cap tables pointed at several key challenges that are common to all companies and stakeholders alike. SeedBlink’s chief product and marketing officer Adriana Iordan points out that European founders need a more simplified fundraising process, understand the financing instruments and clauses implications from preference rights to anti-dilution provisions, understand the stakeholders and engage them, be able to have all information tracked and up to date for easier due diligence, have the ability to maintain a clean cap table while involving their early ambassadors, employees and business angels.
Same for stakeholders – investors, employees with options or shares, board members or advisors. They can appreciate the apparent benefit of an opportunity to view their portfolio at a click distance, having it centralized for this asset class, simple to access documentations, signatures needed, votes and decisions, have the evolution of the companies transparently tracked.
‘Also, to be able to decide on building a diversified portfolio next to institutional investors, in various sectors and countries. And the options to sell and buy shares for this highly illiquid asset prior exit events. Many of us also have options and shares as employees or advisors in startups, we also need to have a transparent way to track its value and mechanics to maintain confidence and motivation. These are just some examples we encountered dealing with thousands of companies and equity owners,’ Ms Iordan adds.
According to SeedBlink’s speaker, the name ‘Nimity’ comes from ‘equanimity,’ which represents emotional stability and composure, especially in high-stress situations. This name is meant to embody the company’s core values that concern providing a hassle-free equity management and financing platform for European companies and stakeholders. The goal is to enable them to easily own, manage, grow, and trade their equity.
Initially, Nimity is a web-based SaaS. It is a versatile platform with tailored views for both companies and stakeholders. It was originally geared towards financial services, simplifying digital investments in Europe, but the capabilities were expanded to help companies and investors track and gain insights into their equity.
For Companies: There are additional tools for cap table management, ESOP administration, company valuation, and compliance simplification. This streamlines the process of engaging stakeholders and employees.
For Stakeholders: Investors and employees can access dedicated portals to track their portfolios and communicate with companies privately.
The platform utilizes SeedBlink’s infrastructure for primary and secondary transactions and aims to be an all-in-one platform that covers all aspects of equity management, including access to financing and liquidity. It helps to deal with the difficulty founders face in protecting their cap table while wanting to onboard their own community, advisors, and employees by providing simple processes and vehicles to simplify governance.
Employee and Customer Engagement
Nimity pays special attention to ESOP – employee stock option plans. Employees can access personalized portals through Nimity, enabling them to track the vesting process, value of their options, and other ESOP-related information. This is in line with the mission to increase equity ownership in Europe and make the value of equity more tangible for employees. One of the future ambitions is to extend access to liquidity for ESOP participants while their company remains private.
‘Equity ownership is a catalyst for wealth creation and economic empowerment. When individuals have a stake in their businesses, they are more motivated, productive, and innovative,’ SeedBlink’s chairman of the board Radu Georgescu points out.
Additionally, SeedBlink’s Nimity welcomes companies to transform their customers into stakeholders. More specifically, SeedBlink is leveraging a licensed infrastructure to create and manage syndicates easily, starting from deal rooms to investor verification, digital contracts and signatures, online payments, and post-investment engagement through reports, governance workflows, and community tools.
This way, Nimity enables companies to raise funds through their own network, including angels or clients, by aggregating smaller amounts into a single vehicle, providing a platform to manage this process. Naturally, companies have an opportunity to leverage SeedBlink and its partner networks if the investment thesis aligns. SeedBlink handles the legal and administrative services behind these pooling mechanisms digitally, simplifying the process of issuing and investing.
Added Support for All Startups
‘As a founder, I am happy to witness SeedBlink’s dedication to expand their support for early-stage companies beyond funding, towards a healthy equity management. A solution to help better navigate relations with stakeholders, employees and future investors is needed in Europe. Less admin work and transparent cap table are immediate benefits I got the chance to test,’ Tudor Goicea, co-founder and CRO at Aqurate, one of SeedBlink’s portfolio companies, shares.
Although Nimity is primarily meant for SeedBlink’s (and Symbid’s) networks, the platform can also be used independently. It is available to any company seeking to enhance its equity and stakeholder management, and it is also accessible to individual investors looking for an easy-to-use startup ownership portfolio tool.
The plan is to add more functions. As part of SeeedBlink’s strategic partnership with Equidam, it has been announced that Nimity users will be able to enjoy the benefits of Equidam’s automated and transparent startup valuation calculation as soon as this Autumn.
‘I commend SeedBlink for their dedication to empowering equity access and management for founders, investors, and employees. I am looking forward to witnessing the impact it will have on the CEE ecosystem,’ TechAngels Romania’s president Marius Istrate states.
With Nimity, SeedBlink continues the ambition to democratize equity ownership in Europe, fostering a community where entrepreneurs, investors, and employees thrive together. ‘As a company, we’re architects of empowerment, driven by a mission to redefine the future of equity in Europe working together for a more equitable, prosperous tomorrow,’ Ms Iordan sums up
Written by Kostiantyn Tupikov
Kostiantyn is a freelance writer from Crimea but based in Lviv. He loves writing about IT and high tech because those topics are always upbeat and he’s an inherent optimist!
PublishedAugust 29, 2023
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Tudor Goicea
Co-founder of Aqurate
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As a startup founder, I am happy to witness SeedBlink’s dedication to expanding their support for early-stage companies beyond funding, towards a healthy equity management via Nimity. A solution to help better navigate relations with stakeholders, employees and future investors is needed in Europe. Less admin work and bringing transparency to the cap table are immediate benefits I was able to test.
Delia Iliasa
Managing Partner
SanoPass
SeedBlink is a transparent solution that connects entrepreneurs with great business plans, with investors, at different stages in their development. It is a great tool for us, a democratization of access to funding, I would say.
Ioan Iacob
Founder
FLOWX.AI
We really loved the SeedBlink journey. We reached our fundraising goal within hours of launching. About 100 investors joined our vision and invested almost $2 million in FLOWX.AI through the Private Deal Room. At the same time, working with SeedBlink to prepare for the funding round was an excellent exercise for our entire team, and we received and felt the support from the SeedBlink team members who took on an advisory role.
Dan Vidrașcu
CEO
VOXA
SeedBlink made the (investment) process run smoothly. We appreciate all the support SeedBlink's professional team has provided.
Tinu Bosinceanu
Founder and CEO
Upgrade Education
It's important to look for and choose a platform that you resonate with, that shares your mission with, a platform & its people with which you feel you can have good working relationships. we got an excellent relationship going forward; we talked a lot and we were in touch on a lot of matters and I think this was important. Having people who believe in your idea is of great help.
Kimmo Rytkönen
Founder and CEO
Income
Running the financing round was like any other fundraising; we had to be active in our community as well as in SeedBlink's investor community. After the launch, everything happened very quickly, and SeedBlink organized several pitch events for investors, which we found very useful for the round momentum.
Svilen Rangelov
Founder and CEO
Dronamics
We immediately clicked with the SeedBlink team as their fundraising expertise was immediately obvious and their no-nonsense approach really appealed to us. After all, fundraising is only a means to an end, and we liked how the SeedBlink team was really focusing on supporting us and on getting things done.
Mihai Darzan
Founder
Procesio
Our main expectation has been to raise the amount we were aiming for, and both rounds launched on Seedblink exceeded our targets, so we’re very happy with that! Even though the launched funding campaigns have been purely crowdfunding rounds, we are thrilled to actually receive extra support from some of the investors, who have chosen to get involved and help us generate product awareness, whenever they can.
Catalin Mester
Founder
Voxa
I am recommending SeedBlink without hesitation, to every founder that raises capital, especially early-stage tech startups. SeedBlink is a crowd investment platform that will also provide their startup with visibility, for Angels and VCs.
Dragoș Iliescu
Founder and CEO
Brio
In the early stages, we have been funded by several early (angel) investors, and one and a half year ago through an equity crowdfunding campaign on SeedBlink. Of course, this impacted our growth in many positive ways, partly due to the cash influx that, evidently, was sorely needed, but in a larger part due to the fact that our responsibility towards our shareholders has become more stringent and explicit, becoming embodied in our market approach.
Costin Tudor
Co-founder and CEO
Undelucram
Given the accelerated growth we observed at the end of last year and the beginning of 2021, we want a new capitalization, quickly. This is a bridge round that we will use for one year, and the advantages that SeedBlink offers are the speed at which we were able to list for financing and the experience that we gain as a result of this public listing, similar to a listing on the stock exchange.
Diwaker Singh
Co-Founder & CEO
Crikle
As a platform that only serves technology ventures, SeedBlink can connect the start-up with more than just money. SeedBlink investors are primarily technocrats who understand the objectives of the fundraising company and are also able to post-funding contribute with business opportunities. The minimum investment threshold, and technology focus, differentiates SeedBlink from other fundraising platforms. A perfect fit for a technology start-up seeking intelligent funding.
Florin Stoian
Co-Founder & CEO
Milluu
SeedBlink boosted our brand exposure and facilitated the financial support we were seeking. Having a campaign on the platform allowed us not only to meet a team of professionals - that guided and helped us prepare the necessary materials - but also opened doors for increasing our brand awareness and have discussions with VCs & angel investors we have never reached before. This campaign gave us the encouragement we needed to push the product further, while the record-breaking fundraising (only 2 hours from the launch of the campaign!) was a great confirmation that our product is needed in this market and that we should continue innovating.
Raluca Jianu
CEO & Co-founder
Epic Visits
SeedBlink has created a vital ecosystem for startups at the beginning of their journey by equipping entrepreneurs with expertise, encouraging honest and sometimes uncomfortable but necessary discussions about risks and vulnerabilities through a suite of tools, and facilitating connections with investors who share the founders' vision and can contribute to their success. I have greatly appreciated the constant support of Eric and the entire team at all stages of the campaign. Thank you so much!
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