Press room
Serbian startup Hunch, raises €4m led by Catalyst Romania Fund II to accelerate its growth
Catalyst Romania, one of the most important venture capital funds in the region, supported by 3TS Capital Partners, announces that it has led a new round of 4 million euros raised by Hunch, along with co-investors Euroventures, Northern Media Base, SeedBlink and South Central Ventures. The company is using these investments to triple its sales team and increase its marketing investments to support its expansion plans in Europe and the US.
Catalyst Romania, one of the most important venture capital funds in the region backed by 3TS Capital Partners, announces it has led the new €4 million round raised by Hunch, alongside co-investors Euroventures, North Base Media, SeedBlink and SC Ventures. The company will use this investment to triple its sales team and increase marketing investments, to support its expansion plans in Europe and into the US.
Hunch, based in Belgrade, Serbia, provides a creative ads automation platform that, for the first time, combines precise consumer personalization, dynamic creatives assembly at scale, real-time social media placement, product-feed data science and end-to-end collaboration workflow.
With Hunch, brands and their agency partners can efficiently build and deliver an exponential set of individualized journeys and personalized experiences. Proven to increase interaction, conversion to revenue and lifetime value, with the right ad creatives, at the right time, Hunch empowers global consumer facing corporations to dominate social commerce. Hunch has helped its clients deliver over a billion of personalized creative assets and execute over 50 thousand personalization campaigns.
Engaging consumers in personalized ways is critical for all B2C marketers, yet this goal has remained difficult to achieve at internet scale, since customer, product and creative data sets are trapped in multiple departments and in disparate information silos. “Driven by the rapid rise of social media platforms, like Instagram, TikTok and the rest, in order to compete in today’s market companies have been faced with a difficult task of creating and delivering a staggering amount of engaging creatives and videos that now need to be personalized, contextualized, and relevant. Over 100 global brands and agencies across Europe, North America, Latin America, and Asia have successfully partnered with Hunch to deliver highly tailored creative campaigns that perform radically better and drive increased revenues through personalization. We are thrilled to have Catalyst Romania and the rest of the investor group help us accelerate our technology roadmap that will support our customers in growing their revenue faster.” said Sinisa Rakovic, founder and CEO of Hunch.
“Hunch has positioned itself as a category leader in the new dynamic cross-platform ad personalization segment. We are impressed by the Company’s bold vision to revolutionize how advertisers can engage with consumers in more precise and actionable ways, in a privacy-first and transparent manner. We are excited to partner with Sinisa and the Hunch team,” added Sever Totia, Partner at 3TS Capital Partners who led the investment.
In preparation for the next stage of growth, Hunch is honored to attract and add two venerable industry leaders to its Board of Directors: Rob Norman, former CEO GroupM North America and Craig Atkinson, former COO at Tinuiti. Both will play pivotal roles in helping Hunch with growth strategies, thought leadership, and maximizing its massive market opportunity.
“We are delighted to announce the largest round led by Catalyst Fund II thus far, and the first investment by the fund in the SEE region outside Romania. This sets a new benchmark for cooperation among regional funds, together with Seedblink, the most active tech investment platform in CEE,” added Marius Ghenea, Managing Partner of Catalyst Romania.
Hunch is a leading provider of creative ad personalization automation software. The Company’s end-to-end platform enables brands and agencies to deliver millions of individualized creative assets, at the highest scale, with the fastest throughput, into the relevant social media distribution channels. Over 100 customers have generated industry-leading conversion improvements and revenue increases using Hunch.
Catalyst Romania is a leading venture capital investor in Romanian technology companies that have the potential to become regional leaders or global challengers. Catalyst was the fund manager who raised the first Romanian venture fund backed by the JEREMIE Romania initiative in 2012. The fund manager will continue to primarily target investments in high growth sectors including Technology & Internet, Media & Communications and Technology-Enabled Services. Catalyst Romania is an affiliate of 3TS Capital Partners, which serves as an extension of the Catalyst team and provides international expansion support for portfolio companies in Europe and the US. For further information, please visit www.catalystromania.com. Catalyst Romania Fund II SCSp (“Catalyst Romania” or “Catalyst Romania Fund II”) is an alternative investment fund managed by Catalyst II GP S.à.r.l. acting as an alternative investment fund manager, both companies being organized under the Luxembourg law.
PublishedMay 31, 2022
Share on
Be the first to know all about tech-trends, European growth, investments, and get exclusive access to all resources offered by our community!
Tudor Goicea
Co-founder of Aqurate
-
As a startup founder, I am happy to witness SeedBlink’s dedication to expanding their support for early-stage companies beyond funding, towards a healthy equity management via Nimity. A solution to help better navigate relations with stakeholders, employees and future investors is needed in Europe. Less admin work and bringing transparency to the cap table are immediate benefits I was able to test.
Delia Iliasa
Managing Partner
SanoPass
SeedBlink is a transparent solution that connects entrepreneurs with great business plans, with investors, at different stages in their development. It is a great tool for us, a democratization of access to funding, I would say.
Ioan Iacob
Founder
FLOWX.AI
We really loved the SeedBlink journey. We reached our fundraising goal within hours of launching. About 100 investors joined our vision and invested almost $2 million in FLOWX.AI through the Private Deal Room. At the same time, working with SeedBlink to prepare for the funding round was an excellent exercise for our entire team, and we received and felt the support from the SeedBlink team members who took on an advisory role.
Dan Vidrașcu
CEO
VOXA
SeedBlink made the (investment) process run smoothly. We appreciate all the support SeedBlink's professional team has provided.
Tinu Bosinceanu
Founder and CEO
Upgrade Education
It's important to look for and choose a platform that you resonate with, that shares your mission with, a platform & its people with which you feel you can have good working relationships. we got an excellent relationship going forward; we talked a lot and we were in touch on a lot of matters and I think this was important. Having people who believe in your idea is of great help.
Kimmo Rytkönen
Founder and CEO
Income
Running the financing round was like any other fundraising; we had to be active in our community as well as in SeedBlink's investor community. After the launch, everything happened very quickly, and SeedBlink organized several pitch events for investors, which we found very useful for the round momentum.
Svilen Rangelov
Founder and CEO
Dronamics
We immediately clicked with the SeedBlink team as their fundraising expertise was immediately obvious and their no-nonsense approach really appealed to us. After all, fundraising is only a means to an end, and we liked how the SeedBlink team was really focusing on supporting us and on getting things done.
Mihai Darzan
Founder
Procesio
Our main expectation has been to raise the amount we were aiming for, and both rounds launched on Seedblink exceeded our targets, so we’re very happy with that! Even though the launched funding campaigns have been purely crowdfunding rounds, we are thrilled to actually receive extra support from some of the investors, who have chosen to get involved and help us generate product awareness, whenever they can.
Catalin Mester
Founder
Voxa
I am recommending SeedBlink without hesitation, to every founder that raises capital, especially early-stage tech startups. SeedBlink is a crowd investment platform that will also provide their startup with visibility, for Angels and VCs.
Dragoș Iliescu
Founder and CEO
Brio
In the early stages, we have been funded by several early (angel) investors, and one and a half year ago through an equity crowdfunding campaign on SeedBlink. Of course, this impacted our growth in many positive ways, partly due to the cash influx that, evidently, was sorely needed, but in a larger part due to the fact that our responsibility towards our shareholders has become more stringent and explicit, becoming embodied in our market approach.
Costin Tudor
Co-founder and CEO
Undelucram
Given the accelerated growth we observed at the end of last year and the beginning of 2021, we want a new capitalization, quickly. This is a bridge round that we will use for one year, and the advantages that SeedBlink offers are the speed at which we were able to list for financing and the experience that we gain as a result of this public listing, similar to a listing on the stock exchange.
Diwaker Singh
Co-Founder & CEO
Crikle
As a platform that only serves technology ventures, SeedBlink can connect the start-up with more than just money. SeedBlink investors are primarily technocrats who understand the objectives of the fundraising company and are also able to post-funding contribute with business opportunities. The minimum investment threshold, and technology focus, differentiates SeedBlink from other fundraising platforms. A perfect fit for a technology start-up seeking intelligent funding.
Florin Stoian
Co-Founder & CEO
Milluu
SeedBlink boosted our brand exposure and facilitated the financial support we were seeking. Having a campaign on the platform allowed us not only to meet a team of professionals - that guided and helped us prepare the necessary materials - but also opened doors for increasing our brand awareness and have discussions with VCs & angel investors we have never reached before. This campaign gave us the encouragement we needed to push the product further, while the record-breaking fundraising (only 2 hours from the launch of the campaign!) was a great confirmation that our product is needed in this market and that we should continue innovating.
Raluca Jianu
CEO & Co-founder
Epic Visits
SeedBlink has created a vital ecosystem for startups at the beginning of their journey by equipping entrepreneurs with expertise, encouraging honest and sometimes uncomfortable but necessary discussions about risks and vulnerabilities through a suite of tools, and facilitating connections with investors who share the founders' vision and can contribute to their success. I have greatly appreciated the constant support of Eric and the entire team at all stages of the campaign. Thank you so much!
Join our newsletter
Your go-to source for European startup news, equity trends, VC insights, and investment opportunities.
© 2025 SeedBlink. All rights reserved.
