SeedBlink Blog

Generative AI is rapidly transforming the content creation landscape, with predictions that over 50% of online content will be AI-generated in the next decade. As businesses strive to streamline workflows, maintain the brand voice, and optimize SEO, they require enterprise-grade AI solutions that go beyond simple automation.

Massimiliano Squillace, a serial entrepreneur, approached this challenge by creating Contents, a modular AI-powered platform designed to orchestrate and optimize audio, graphic, and written content at scale. Having reached $8M ARR in 2024, a presence in 4 countries, and over 3,000 customers including Dolce & Gabbana, Sainsbury’s, and Accenture, Contents.com is changing the way businesses leverage AI for content.

In this interview, Massimiliano Squillace shared some interesting insights with the SeedBlink team about the company's vision, the evolving AI landscape, and what’s next for Contents.

1. You’ve successfully founded and exited many startups. What inspired you to create Contents, and how does it differ from your previous companies?

Throughout my entrepreneurial journey, I’ve always been driven by the idea of leveraging technology to solve real business challenges. With Contents, the inspiration came from recognizing a growing need in the market: companies were struggling to produce high-quality, scalable, and cost-effective content across multiple formats and languages. Unlike my previous ventures, which focused on specific verticals, Contents was built as an end-to-end AI-powered content orchestration platform. Our approach goes beyond content generation; we integrate AI with workflow automation, governance, and human expertise to provide a comprehensive solution tailored to businesses of all sizes and all fields.

2. Everyone talks about how generative AI is revolutionizing content creation. What are the biggest challenges businesses face when adopting AI-driven solutions? How does Contents address them?

One of the biggest challenges businesses face is ensuring AI-generated content aligns with their brand voice, quality standards, and compliance requirements. Additionally, many struggle with integrating AI into existing workflows and managing scalability without sacrificing accuracy. At Contents, we address these challenges by offering customizable AI models that adapt to specific brand guidelines. Our platform seamlessly integrates with enterprise ecosystems, including CRM and CMS, allowing businesses to orchestrate content creation efficiently while maintaining consistency. Furthermore, we combine AI with human-in-the-loop validation, when necessary, to enhance quality control and meet specific needs.

3. Your platform integrates AI-powered tools for text, image, and audio content. How does Contents ensure brand voice consistency and accuracy across different formats?

Maintaining brand voice consistency across multiple content formats is crucial for any business. Contents ensures this by allowing companies to define and customize their tone of voice, style preferences, and compliance rules directly within the platform. Our AI models are trained to adhere to these parameters, ensuring coherence across text, image, and audio outputs. Additionally, our governance and approval workflows allow for human oversight, enabling teams to fine-tune content before publication. This hybrid approach ensures that AI-generated content remains accurate, on-brand, and aligned with business objectives.

4. With AI hallucinations being one of the major concerns in content generation, what measures has Contents taken to enhance reliability?

At Contents, we address this by implementing several key measures. First, our AI models leverage Retrieval-Augmented Generation (RAG) techniques, which incorporate verified sources to enhance factual accuracy. Second, we integrate human review layers where necessary, ensuring quality control for critical content. Third, our system continuously learns from user feedback, refining its outputs over time. By combining AI innovation with validation mechanisms, we enhance content reliability and mitigate risks associated with hallucinations.

5. The generative AI market is projected to reach $356B by 2030. How does Contents plan to stay ahead in this rapidly growing space?

Staying ahead in this fast-evolving market requires a mix of innovation, adaptability, and strategic vision. At Contents, we are committed to continuous R&D, expanding our AI capabilities beyond just content generation to include automation, workflow optimization, and seamless integrations with enterprise tools. Additionally, our focus on multilingual and multimodal AI positions us as a global leader in content orchestration. We also prioritize user-centric development, ensuring that our solutions evolve in response to real business needs. By staying at the forefront of AI advancements and fostering strong industry partnerships, we aim to remain a key player in this growing space.

6. How do you see AI-content generation evolving in the next years? What key trends will shape the industry, in your opinion?

AI-driven content generation is evolving rapidly, and several key trends will shape its future. First, hyper-personalization will become standard, with AI tailoring content for specific audiences, industries, and even individual users in real time. Second, the integration of AI-generated content with real-time data sources will enhance contextual accuracy and relevance. Third, we’ll see a stronger emphasis on hybrid models that combine AI with human creativity to ensure authenticity. Lastly, AI will play a bigger role in content governance and compliance, helping businesses manage brand safety and regulatory requirements. At Contents, we are actively working on innovations aligned with these trends to ensure our platform remains cutting-edge.

7. What are the next big milestones for Contents?

We have an exciting roadmap ahead. Our next big milestones include expanding our AI capabilities, launching new enterprise-grade solutions tailored to large-scale content governance, and enhancing our integrations with third-party tools. We’re also focused on strengthening our presence in international markets, particularly in the GCC region, where we recently established a new branch. Additionally, we are exploring strategic partnerships and investment opportunities to accelerate our growth.

8. For potential investors, what makes Content a strong investment opportunity at this moment

Contents stands at the intersection of AI, automation, and content orchestration—three rapidly growing sectors with immense market potential. Our proprietary AI technology, scalable business model, and strong traction in multiple industries make us a compelling investment opportunity. We have a proven track record of innovation, a growing customer base, and a clear roadmap for expansion. Additionally, our focus on enterprise-grade solutions positions us as a key player in the AI-driven content landscape. For investors looking to be part of the next wave of AI-powered transformation, Contents offers a strong value proposition.

Explore the opportunity on SeedBlink.