Women who Tech: Gabi Bartic, COO

There is a growing number of stories about women in the technology industry successfully developing their start-ups.


We talked to some of the women co-founders of our Alumni community. Although they are of different age, innovate in a different vertical and have a different role within the company, all have in common the determination and the way they used their knowledge to shape their company and generate a positive social impact, through their start-ups. Now it's the turn of Gabi Bartic, COO BRIO, entrepreneur in EdTech, specialist in Marketing and Advertising. A multidisciplinary practitioner and a dynamic networker, Gabi probably shines the strongest in the digital environment, through her ability to understand the behaviour, needs and expectations of the online consumer.

Gabi joined the Brio team in 2019, being sure that together with Dragoș Iliescu and the team they lead, can produce a positive impact on the educational approach in Romania, by digitally promoting quality tools for evaluating and improving school performance individually & nationally, a pioneering approach on the Romanian market.

  • What motivates you to be a tech start-up founder?

My daily motivation comes from the absolutely fabulous people we keep gathering around the Brio project. Collaborators, investors, partners, colleagues and clients – I have many years of professional experience, but never, absolutely never I had around so much good energy and so many people for whom it is worth – every day – to not only take one step forward, but all the steps you can, and then some more.

  • What are the "must-haves" for successful founders?

I don't know what to say. Probably an idea in which you believe wholeheartedly (which solves a problem, of course) and the people you can build it with. Everything else – money, distribution channels, customers, anything – aligns shy and disciplined in my view, behind the good people doing nice things they believe in.

  • What technology fascinates you the most these days?

We are now building at Brio a module for learning which will allow us to generate (with the help of automated processes and machine learning) infinite collections of practice questions, which children can use to master the chapters causing them problems.

Since we started talking about this module we have read everything we could find on the subject. Sure, I'm more of an outside observer here, I don’t get everything my colleagues working on this project do exactly (other than as viewed from a helicopter) – but this makes me admire their work even more. And their knowledge!

Find out more about BRIO here.

By Bianca Iulia Simion

PublishedMarch 15, 2021

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